Storytelling for Entrepreneurs (S4E) is an online platform for current and future founders to help create, tell, and share their story.
Storytelling is what we do. It’s what we live for. We live, breath, eat, sleep, and dream on the art and science of storytelling for entrepreneurs – every single day.


 great story can launch an iconic brand, build an empire, or even revolutionize an industry.

Just about every great entrepreneur you can think of started his or her company with a story. Richard Branson of Virgin, Howard Schultz of Starbucks, Blake MyCoskie of Toms, Sara Blakely of Spanx… The list goes on and on.

Successful entrepreneurs know that stories are inspiring, persuasive, thought-provoking, and most importantly… they move people to action and get results.

Whether you are looking for help closing deals, raising investor funding, communicating your product or service, or convincing the press to write articles about your company, having a story is the one thing available to every entrepreneur regardless of pedigree, background, money, resources (or lack thereof), knowledge or expertise.

And one of the best parts of a great story is that you can use one in every industry, every facet of your business, and at every stage of your company – even before it exists.


That’s why we created Storytelling for Entrepreneurs – to help you create, tell, and share your story to help launch and grow your business.

Storytelling for Entrepreneurs enables you to leverage the power of entrepreneurial storytelling in the same way that the founders of some of the most successful companies on the planet have.
We do this by:
  • Sharing inspiring entrepreneurial stories
  • Showcasing entrepreneurs that tell great stories
  • Providing customized and curated content on how to create, tell, and share your story
  • Giving you access to top experts in fields that relate to entrepreneurial storytelling

And, we’re bringing lots of firepower to make this happen…






At Storytelling for Entrepreneurs, we’ve curated the most successful entrepreneurs on the planet from fields such as technology, retail, fashion, entertainment, book publishing, and consumer goods who have used the art of storytelling to build great businesses and brands.

We’re going to show and teach you how these entrepreneurs used storytelling to build their businesses, whether it be in how they got their company off the ground, created their first product, raised funding to expand, or galvanized their tribe to spread the word.

We’ll also be bringing in experts from fields such as neuroscience, psychology, public speaking, and media to help explain the science of storytelling.

Whether you are a software developer, coffee shop owner, fashion blogger, or future food truck owner, we will give you the tools, systems, and information you need to create and tell great stories.

We want to make sure you have all the storytelling tools to be successful.

Brands that we have filmed the founders of include:

We have filmed 1,000+ entrepreneurs, studied more than twice that, read thousands of articles, watched thousands of videos, read countless books and papers and talked with experts across numerous fields. And in that journey, we have focused on the ‘best of the best’ storytellers by learning from directly and studying them indirectly, all while absorbing the story styles, formats, tools and techniques that make them best. 


At our core, Storytelling for Entrepreneurs was created specifically for first-time founders, future business owners, and startup execs who need help with their story. Anyone in business can benefit from what we share on this site, but make no mistake, everything on this site was tailor made for entrepreneurs given the specific needs, challenges, and resources (or lack-there-of) that you deal with daily.

It’s our vision to usher in the next generation of founders, storytellers, and entrepreneurs and provide you with the tools and resources you need.




The catalyst for Storytelling for Entrepreneurs started 15 years ago, back in 2003, when I began my journey of capturing and sharing the stories of top entrepreneurs in Austin, TX.

Along the journey, I interviewed over 1,000 high-profile entrepreneurs, filmed over 1,200 videos, founded 8 companies and organizations (2 succeeded, 4 failed, 2 in-progress), spent over 20,000 hours immersing myself in the art and science of entrepreneurial storytelling, and helped motivate and craft the stories of hundreds of entrepreneurs.

Being around some of the most successful entrepreneurs in history, and sharing their stories, helped me learn the art and science of storytelling at the highest level. These interactions inspired me to help other entrepreneurs by mentoring, coaching, and instructing them in the power and effectiveness of storytelling.

This path led me to start writing my book Start With Story on February 1, 2013. Working on the book every morning for 6 years until it was released Feb 1, 2019. Those years were the foundation for this brand and I'm just as passionate about helping founders with their story as I was 10 years ago.  

To learn more about my story, visit: http://lyngraft.com/about/

We are now building out the small, but mighty team adding incredibly talented individuals that are as passionate about entrepreneurial storytelling as I am and can bring unrivaled value in their respective areas. I’m eagerly looking forward sharing those names with you in 2019.

We stand in appreciation for you taking the time to visit the site and cannot wait to grow with you on your journey in the coming years.

It is going to be an amazing ride … worth every challenging and awe-inspiring moment.

In appreciation,
Lyn Graft & the Storytelling for Entrepreneurs Team