Why Your Why Matters When Telling Your Startup Story


Your 'why' matters when it comes to telling your startup story.

In fact, knowing your 'why' is one of the secrets to great entrepreneurial storytelling.

One reason as Author and TEDx speaker, Simon Sinek, so eloquently said, 'People don't buy what you do, they buy what you do it."

But it goes much deeper than that for founders.

In this video, I'll dive into what those reasons are and why you want to really be in tune with your why when sharing your stories.

Let me know your why while you are at it. :-)

If you like to know more about entrepreneurial storytelling, here are a few resources we've created for you:


Free Guide: 7 Proven Steps to Create a Great Story for Your Business

Start with Story. The Entrepreneur's Guide to Using Story to Grow Your Business. #StartWithStory

Check out our online course: How to Make Your Story Stand out

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