The  Blog

Simplicity – Why It Matters and How To Make it Part of Your Story: Drew Houston And The Founding Of Dropbox

How Drew Houston used the story of forgetting his thumb drive on a 4-hour bus ride as a catalyst for creating Dropbox, a cloud-based storage solution now used by 400M people

KEEPING STORAGE SIMPLE

Headphones and laptop in hand, Drew Houston stepped on a bus in Boston fully prepared to start...

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David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder Underdog

David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder.

The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach...

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Getting to ‘Aha’ – Jen Groover and The ‘Aha Moment’ That Led to the Butler Bag

Learning How to Get to Your Story by Sharing Your Story.

We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment… the mental and...

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Controlling the Narrative as a Startup Founder During Crisis

 

Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you.

Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you...

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