The Blog
Carley Roney, Co-Founder of The Knot
WHEN DISASTERS GO RIGHT
In 1996, Carley Roney, her husband David Liu, and two friends from film school, were sitting in a café trying to think of ways they could capitalize on this new thing called the Internet. They knew that it had all kinds of...
How Drew Houston used the story of forgetting his thumb drive on a 4-hour bus ride as a catalyst for creating Dropbox, a cloud-based storage solution now used by 400M people
KEEPING STORAGE SIMPLE
Headphones and laptop in hand, Drew Houston stepped on a bus in Boston fully prepared to start...
A story is one of the most powerful assets in your entrepreneurial tool kit.
And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and evangelizing...
Learning How to Get to Your Story by Sharing Your Story.
We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment… the mental and...
Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you.
Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you...
A story is one of the most powerful assets in your entrepreneurial tool kit.
And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and...
