The  Blog

The Benefits of Starting Your Story and Startup From Scratch

New Year's Day. That beginning of a new year.

Always a great time to start out fresh with a blank slate.

It's analogous to creating a story from scratch if you are launching your first business as a startup founder.

Many entrepreneurs I coach or that take my course feel like they don't have a...

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How to Sharpen Your Founder Storytelling Skills During the Holidays

The Holidays. Also what I like to call the ‘Season of Storytelling’.

Always a great time to spend time with family and friends.

And sharpen your storytelling skills.

That’s because stories are everywhere during the holidays and its a great opportunity to immerse yourself in...

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The Importance of Using Visuals in Your Founder’s Story

Visuals.

Great assets that many founders often overlook when sharing their story.

Visuals are highly effective in storytelling because of the way in way our brain works and how we interpret the world.

In this video I’ll break down the primary reasons why you should use them and use a...

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Getting to ‘Aha’ – Jen Groover and The ‘Aha Moment’ That Led to the Butler Bag

Learning How to Get to Your Story by Sharing Your Story.

We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment… the mental and...

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Controlling the Narrative as a Startup Founder During Crisis

 

Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you.

Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you...

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Free Gift - 7 Proven Steps to Create a Great Story for Your Business

A story is one of the most powerful assets in your entrepreneurial tool kit.

And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and...

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