The Blog
David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder.
The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach...
A story is one of the most powerful assets in your entrepreneurial tool kit.
And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and evangelizing...
Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company.
Their story is so good, we do so of our own volition.
And that is incredibly important if you want to keep the integrity of the story and to make sure the...
Turning Disadvantage Into Advantage in founder storytelling is a powerful technique all of us have access to as entrepreneurs. But in difficult times, you have to realize that you first must face the reality of situation you are dealing with. You need to face it head on and then take time to...
Props.
An asset often overlooked and rarely used when founders share their story. It's a shame because are a great way to enhance a story.
Simple physical elements such as a whistle or a banana provide can trigger mental and emotional responses in audiences.
In this video I'll share with you the...
Get the audience's attention. It's the first thing your story needs to do.
The primary reason for this is that if you don't, the rest of your story doesn't matter because they will have tuned out and moved on to something else.
I'll share the primary reasons entrepreneurs fail to get the...
During the Billionaire Week for Women, I met Melissa "echo" Greenlee, founder of #deaffriendly, that helps advise deaf-friendly businesses, and corrective feedback to deaf-challenged businesses.
Echo approached me at the end of the conference to thank me for adding subtitles to my LinkedIn...
Today is my book, birthday! Happy #StartWithStory Day everyone!
One year ago today I was standing on Congress Avenue in Austin, TX waving a poster size version of my book cover to drivers on their way to work.
It was one of the funnest days of my 6-year journey in bringing this book to life as I...
Your 'why' matters when it comes to telling your startup story.
In fact, knowing your 'why' is one of the secrets to great entrepreneurial storytelling.
One reason as Author and TEDx speaker, Simon Sinek, so eloquently said, 'People don't buy what you do, they buy what you do it."
But it goes...
Forget the 'Hero' model when it comes to your founders' story.
There. I said it.
Don't get me wrong. I love the Hero's Journey model.
In fact I've used many times in producing television shows and long form story based videos and thoroughly enjoy movies that use this model.
But when it comes to...
As much as entrepreneurship is a solo endeavor, you still need a tribe around you to succeed.
Sometimes it takes a whole village to create an entrepreneurial storytelling channel.
A big hug and massive thank you to my physical and virtual villagers who have supported me on this journey.
I/we are...
The beginning of the year is a great time to collect valuable end of year metrics to help see exactly where your business is at.
As well as to take a moment and see how far you have come in those last 12 months.
For entrepreneurs, it can be a great source of important metrics you can use to...
